Project Introduction

Now that we have a brand up and running, it’s time to get serious about targeting our upcoming messaging to the right people, to make sure we are designing in the correct direction.

A user persona is a made up representation of our ideal customer for our App. As a UX Designer, you’ll start the design process by conducting some user research and identifying exactly what they need or want from the product you’re designing for your brand. A persona is generally based on this user research and incorporates the needs, goals, and observed behavior patterns of your target audience. We will be making these personas up from scratch, and make it much easier for ourselves in the future when we are asking ourselves “how do we attract this type of customer?”. Using these personas, we will craft our marketing design to attract these types of users.

You will need to create 3 separate user personas for us to use as we go. Each one should be an in depth look at three different users for your app, and include a Header, Demographic Profile, End Goals, and a Scenario. This video and post should help you get started, if you don’t know where to begin.

“You really should pay attention to what makes a good user persona design when you are crafting these for yourself. There are a LOT of easy mistakes to make, and if you aren’t targeting the right person for your design work you have already failed!” – GD

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User Persona Example

Here you can see I designed just one User Persona for the Forma App, as an example to you. Notice that all the basic information has been added to the design, but the design itself also fits into my branding endeavors for the Forma App.

This is a very basic form of a user persona, which is just enough information to help us craft messaging to help sell users like Marcy our app.

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Project Requirements & Helpful Links

• Minimum of 3 User Personas made as graphics that we can use in the future. Each one should include all of the following requirements:
  • 1920x1080px, RGB, 72dpi, .jpg format.
  • Header (Including name, type, and an image)
  • Demographic Profile (how would the persona use our App?)
  • End Goals (what does the persona need from us?)
  • Scenario (what happened to make this persona perfect for us?)
• You can do this work in whatever software you prefer, and can design it in any way you like, but keep in mind that it should fit seamlessly as part of your branding! Don’t just copy something off the internet! DESIGN YOUR OWN GOOD STUFF!
• Your finalized mockups should be posted to your online portfolio, and a link sent to the Instructor along with any other projects for the week.

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Project Grading Rubric

The grade you receive for this project is based on how well you have covered all the requirements for your User Personas. If they are poorly thought out, or the design of the Persona itself is underwhelming, points will be deducted from your grade. Projects that cover all the requirements and look attractive will be awarded more points.

AMAZING 90-100	GREAT 80-89	GOOD 70-79	SUB PAR 60-69	POOR <60
Student showcased absolute mastery over the project, and excelled both technically and creatively.	Student provided above average Persona designs, but missed a few requirements either technically or creatively.	Student demonstrated an acceptable amount of skill, but could have done better either technically or creatively, or didn’t quite turn the files in correctly.	Student followed directions, but provided poor examples of industry ready persona designs, or did a sub-par job of completing the assignment.	Student did not follow directions, did not demonstrate proper use of the tools, or did not complete assignment completely.