Digital Media & Multimedia Design

at McFatter Technical College | Gabriel D'Amato

Menu

Skip to content
  • Adobe CC Signup Form
  • Projects
  • Articles
  • About Course ▼
    • Meet the Instructor
    • Required Equipment, Software & Book List
    • Suggested Equipment, Software & Book List
  • Quick Links ▼
    • Focus Gradebook
    • Microsoft TEAMS
    • LinkedIn Learning Access
    • Project Design Briefs
    • Design Practice Games
    • DMMD Twitter
  • ACA Testing ▼
    • Adobe Certification FAQ
    • ACA Test Prep
    • Certiport
    • Gmetrix Practice Testing
    • Adobe CC Signup Form
  • Course Sections ▼
    • OCP-A: Theory & Foundations of Design
    • OCP-B: Multimedia Digital Designer
    • OCP-C: Multimedia Web Interactive Desinger
    • OCP-D: Multimedia Integrated Producer Designer

Branding Mood Board (Design B1)

Branding, Inspiration, Presentation

Project Introduction

Once you have chosen which Project Design Brief you want to work on, it’s time to jump right into the research phase for the look & feel of the brand you are about to build. We will do this by creating a Mood Board, which will help your clients get a sense of what you want to do with the project, as well as offer a great way to get feedback directly from the client early in the branding process.

“The entire point of this project is to get your creative brain moving, and to present your take on the brief to the other designers in the room, for feedback. Once you have done your Mood Board, you will present it to the class, and talk about your choices in an open setting. This project will require research for typography, images, colors, textures, stationery, web… you name it!” – GD

If you don’t know how to get started, or have never done a Design Mood Board before, this Lynda Video titled Developing a Mood Board will give you the bare bones basics. From there, it’s up to you to be creative, and be sure that you actually seek the goals set out in the brief.

Sample Design/Brand Mood Board

Here you will see a sample project, which covers all the basics for the upcoming branding endeavor for one of the sample Project Design Briefs. My version is auto animated when embedded here in a portfolio, but would be presented by the designer for the open setting.


Project Requirements & Helpful Links

  • At a minimum, the Mood Board Slide Deck will need to cover the following design aspects (more is encouraged):
    • Colors, Textures, Patterns
    • Typography & Font Use
    • Print Inspiration & Screen/Web Inspiration
    • Logo Concepts & Inspiration
  • Photos should be masked or cropped in Google Slides, not cut or trimmed beforehand in a photo editing software.
    • The Presentation should take roughly 10 minutes to present, too long or too short will reduce the grade of the project.  Allow for time to discuss your design choices with the class.
    • The Presentation should be a 16:9 Aspect Ratio, since you will be projecting it on a wide screen projector.
    • If you have forgotten the basics of Google Slides, you can use Google Drive Essential Training videos from the last section to sharpen up.
  • This project needs to be what the client ASKED for in the Design Brief. How close or distant you are from the client requirement has a direct impact on your grade.

Project Grading Rubric

The grade for this project is weighted heavily on “what the client wants” and your ability to comprehend what they requested. The design/layout of the Mood Board itself is also a large consideration for the grade of this project, and should showcase mastery of the tools used, as well as your ability to present your final product.

AMAZING
90-100
GREAT
80-89
GOOD
70-79
SUB PAR
60-69
POOR
<60
You showcased an complete understanding of what the client asked for, and delivered it perfectly in all requirements. Student was slightly off either what the client requested, or didn’t create a perfect mood board. Student did a basic job, but not outstanding. The mood board was either off the mark or very dull. Student followed directions, but provided poor examples of what the client wanted, or did a very poor job of designing the board. Student did not follow directions, did not demonstrate proper use of the tools, or did not complete assignment completely.

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)

Like this:

Like Loading...
Tagged Branding, color theory, Google Slides, identity, Inspiration, logo, mood board, Presentation, project design brief, Typography

Post navigation

← Harris Shutter Photography (Photo A6)
Brand Identity Graphics (Design B2) →
Widgets

Recent Ramblings & Articles

  • Three great sites to help you with pairing your fonts!
  • New Student Form
  • Sample Blog Post
  • Great Slide Deck & Presentation Sites
  • MAC or PC, The Never-ending Debate

The School Board of Broward County, Florida, prohibits any policy or procedure which results in discrimination on the basis of age, color, disability, gender identity, gender expression, genetic information, marital status, national origin, race, religion, sex or sexual orientation. The School Board also provides equal access to the Boy Scouts and other designated youth groups. Individuals who wish to file a discrimination and/or harassment complaint may call the Director, Equal Educational Opportunities/ADA Compliance Department & District’s Equity Coordinator/Title IX Coordinator at 754-321-2150 or Teletype Machine (TTY) 754-321-2158.

Individuals with disabilities requesting accommodations under the Americans with Disabilities Act Amendments Act of 2008, (ADAAA) may call Equal Educational Opportunities/ADA Compliance Department at 754-321-2150 or Teletype Machine (TTY) 754-321-2158.

Classroom Hours & Info

6500 Nova Drive
Davie, Florida 33317
PS Class Hours
8AM - 11:30AM (Class)
12PM - 2:30PM (Online)

HS Class Hours
1PM - 4PM

Instructor Email gabriel.damato@browardschools.com for questions regarding this program. For information and registration dates, please contact the Communications Department Counselor at 754-321-5700
Create a website or blog at WordPress.com
  • Follow Following
    • Digital Media & Multimedia Design
    • Already have a WordPress.com account? Log in now.
    • Digital Media & Multimedia Design
    • Customize
    • Follow Following
    • Sign up
    • Log in
    • Copy shortlink
    • Report this content
    • View post in Reader
    • Manage subscriptions
    • Collapse this bar
%d bloggers like this: