Brand Identity Graphics (Design B2)

Project Introduction

With our Mood Board complete, and requested client changes, it’s time to put them to use. This will be another checkpoint for the client to approve of the direction you are taking their branding, so lets get right to it!

You will create some 1920x1080px graphics that will be individual ideas for a narrowed down design theory for your client’s branding work. Each graphic will contain typography, colors, and images (mixed with blend modes) in order for your client to pick a final style direction. These graphics will be similar to one another, but take the branding into three distinct directions. We won’t jump into logos, icons or letterforms just yet … but this will set us on the path of knowing what type of fonts, colors and images we will have to work with as we go.

“This part of the process is CRUCIAL to the success of your brand development work. Show the client that you heard them during the mood board phase, and give them a narrowed focus collection of options. Be absolutely certain that you use all of the feedback from the last phase of design.” – GD

Sample Set of Identity Graphics

Here, I made three separate graphics based on the feedback the client gave me on my Mood Board. You can see that they all “feel” the same, but are distinct from one another. This shows the client that I heard their feedback, and applied it to a more focused set of design paths. You can see that the images have been styled differently, using Blend Modes and methods in Photoshop to create different “feels”, and were matched with different types of typography and colors.


This slideshow requires JavaScript.

Project Requirements & Helpful Links

  • At a minimum, you will submit three designs for review by the client/class. Each design should include samples of:
    • Tuned Color Palettes
      • Named with HEX, RGB and CMYK color codes.
      • Show Opacity Variations as well!
      • If you are having trouble, remember the Adobe Color page is very helpful!
    • Typography Mixes
      • Headers, Decorative and Body Styles.
        • Font’s should both compliment and contrast each other for a dynamic feel.
        • Check out sites like Google Fonts, Dafont and FontSquirrel to find the perfect typefaces, and be sure to make sure they work well together and can be used for WEB projects, too!
    • Imagery
      • With various styles and methods applied.
        • Depending on your project, you may need to take your own photos, so plan accordingly for time before the deadline.
  • Graphics will be 1920x1080px, 72dpi JPGS.
    • The images will be uploaded to your Portfolio as a Slideshow for your presentation, but also be able to open “full screen” to see them in full resolution.
  • This project needs to be in the direction that the CLIENT asked for after seeing your Mood Board. It is crucial to your grade that you listen to what the client WANTS as much as you give them what they NEED.

Project Grading Rubric

The grade for this project is weighted heavily on “what the client wants”, just like the last one.  Your ability to comprehend what they requested and bring it back to them visually is paramount to your success on the project. The design/layout of the graphics themselves is also a large consideration for the grade of this project, and should showcase mastery of the tools used, as well as your ability to present your final product correctly in your portfolio.

You showcased an complete understanding of what the client asked for, and delivered it perfectly in all requirements. Student was slightly off either what the client requested, or didn’t create a perfect style graphics. Student did a basic job, but not outstanding. The graphics were good, but not quite what the client requested. Student followed directions, but provided poor examples of what the client wanted, or did a very poor job of designing the graphics. Student did not follow directions, did not demonstrate proper use of the tools, or did not give the client what they wanted at all.