Project Introduction

This week, we will create the rest of the pieces of the logo, and the final logo itself. Instead of doing a set of three styles, we will submit just one, the BEST one we can come up with.  You will use Adobe Illustrator to create the Icon Element of the logo, and then the final logo itself. You will covert all of your previous work (or redo it if needed) into an Illustrator file, where you can covert all of your text to outlines, to have VECTORS of your Wordmark and Monogram, etc.  You will produce two new graphics this week. First, one that explains the design of your Icon and final logo variations.  The second, will be a new, cleaner breakdown of your Identity Graphic, but now updated with the Wordmark, Monogram, Icon and Final Logo (as well as any new changes to colors or typography).

PLEASE NOTE: It is entirely normal to make slightly different adjustments to previous versions as you go through this process. You will notice in my example, the kerning on the Wordmark was adjusted slightly, and the weight of the font in the final logo was slightly different too, I even chose a NEW decorative font! These updates and adjustments are totally fine, as long as you are doing it for a reason.

“At this point, you should get all of your logo elements into an Illustrator file, and be done with Photoshop for logo designs.  So far, it did us well, but it’s time to go pro and get everything into a vector based program. ” – GD

Icon & Final Logo Design Sample Graphic

You can see that not only did I design the Icon, but I explained HOW and WHY these choices were made by declaring some rules as I went.  Also, you can see I re-created all the color codes again in Illustrator, and made a bunch of variations for both the Icon and the full Logo.

Final Logo, Wordmark, Icon and Monogram Sample Graphic

If you look back at the last few project samples, you will get a sense of how this project has progressed and moved into a slightly different direction from Mood Board to Identity Graphics, then from Wordmark & Monogram to this, the final vision for the logo of the company.  Growth is not only expected but encouraged during the creative process.

Project Requirements & Helpful Links

• At a minimum, you will create and submit two individual graphics.  You could submit more, if needed to explain your Icon and Logo designs.
  • Icon & Final Logo Graphic
    • Keep this one 1920x1080px, 72dpi and RGB.  It will look nice and clean, like the Wordmark & Monogram graphics.
    • You will explain your work, dimensions, size comparisons, clearspace, etc. 99designs wrote a great article titled Graphic Design Success Strategy: Explain your work that will help you understand what to do with your own work here.
  • Final Logo & Logo Style Graphic
    • This one, you can lay out however you want for dimensions, but stick to 72dpi and RGB color mode since we are turning it in via web.
    • Again, where needed you should explain your work. Here is a great Google Search link with lots and lots of examples for how you might tackle this part of the project.
  • The images will be uploaded to your Portfolio as individual images (like above) for your presentation, able to open “full screen” to see them in full resolution on the screen or projector.
• Please be sure to keep in mind that the “client” needs to approve of these designs, so you may need to re-work them after you present them.

 

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Project Grading Rubric

Your final grade on this project will be a mix of being able to explain your design choices, giving the client what they want, and executing the work correctly. Your final logo design file should be an Illustrator file, exported correctly for web. Your grade will be a reflection of your ability to follow all the guidelines, as well as your ability to use all the new tools at your disposal.

AMAZING 90-100	GREAT 80-89	GOOD 70-79	SUB PAR 60-69	POOR <60
Seriously, you did everything almost perfectly, and the design itself was great as well.  Give yourself a pat on the back.	Your work was strong, and you have the skills.  However, some aspect of the project was off, or didn’t work as well as you intended, or wasn’t overly creative.	You did the basic job, but didn’t do an outstanding job. The graphics were acceptable, but not quite what the client requested.	Student followed directions, but provided poor examples of what the client wanted, or did a poor job using the software.	Student did not follow directions, didn’t demonstrate proper use of the tools, or did not give the client what they wanted at all.